PPP Audio

 

 

 

 

Insert Image:	Genre of Advert:   Realist?   Anti-realist?   Hard sell?   Public information?  Is it part of a series?	Target audience	Imagery:   What images have been used in the advert?  What colours have been used?  How have they been treated/enhanced?	Describe the advert:  How has it been made (e.g. original photography, collage etc.)?	Placement of advert:  Where has it been positioned	Now comment on:  Is it effective and why?  How would you change it?  Describe any ideas for a follow-up advert
	Anti- realist    https://www.youtube.com/watch?v=ZN2ZZo-HbvY	People that celebrate easter	The image of a city and the character. The colours that stand out are the purple suit and the gold tie which are the colours of the brand. The rest of the colours are dull, so the brand colours stand out	It is a video that uses CGI to create the character and the city.	TV	The ad is effective. For a follow-up advert, I would like to find the egg.
	Realist https://www.youtube.com/watch?v=fvyBCesuxMM	Target audience could be children, but also other people will like food	The colours that have been used is natural colours.	The advert is when people are in the bus. The ad is about a new kid trying to make friends unexpectedly they were curious about the Dorito	TV	The ad is effective because it makes people interested in the product, he shares it with each one of them. Probably
	Hard sell   https://www.express.co.uk/life-style/style/1693884/boots-black-friday-beauty-hair-makeup-offers-evg-eact	Target audience is people that are looking to buy personal grooming products such as hairdryers and shavers at a discounted price.	The colours used are the colours of the brand Boots and a bold text to advertise the Black Friday sale.	The advert is selling product it like getting a birthday present or a Christmas present.	Papers, posters, or social media.	This advert is effective because it shows evidence on people selling products so people can visit to have a look or buy.
	Hard sell  https://www.youtube.com/watch?v=sV5MwVYQwS8	People would buy a car.	The image of a plane and it was pouring rain then they add a comparison between the plane and a car it represents speed.	They used CGI to make it more realistic.	On TV
	Public information   https://duck.design/print-advertising/	Common people who do not know too much on wildlife or conservation	An edit image of the panda face on a fish body.	Probably and editing software photoshop	Magazine billboards news papers	Yes, it was effective.

Primary and Secondary Research

• Differences between primary and secondary research: Advantages and disadvantages of each.
• Primary research is original research that you conduct yourself, while secondary research is research that uses  faster and existing data. 
• What do you think you would need to research in order to make an effective advert for a product? 
• Your target audience, Conduct marketing research, 
• Primary research: what methods could you use to gather relevant information?            Asking people questions so they can give you the information you need. 

• Difference between qualitative and quantitative research: examples of questions for qualitative and quantitative answers. How could you display the results for each? Give an example. 
•  Qualitative research is exploratory and uses non-numerical data to understand experiences and ideas while quantitative research is objective and uses numerical fast data to organise measure variables. 
• Secondary research: Give examples of what you could use as resources. Why do you need to reference (give three reasons)? 
•  academic journals, books, government documents, newspaper articles, statistical databases, conference proceedings, primary sources like historical documents, interviews, surveys, incredible websites, documentaries, and even research reports from reputable organizations. The specific type of resource will depend on your research topic and field of study. 
•  This allows you to acknowledge the work of others to provide Information and evidence for your claims. To demonstrate the depth of your research, avoid plagiarism, and enable readers to easily locate the sources you used to support your arguments. 

What is a tagline in terms of research? Difference between a tagline and slogan? What makes a great tagline? 

Slogan is where you see supermakets, titles, and brands for example mcdonalds. 

Taglin is like slogan but their are some differencess. 

https://www.youtube.com/watch?v=OhDJrV9365U

https://www.youtube.com/watch?v=RLvBRCyNHJs 

Script 

Planning 

• The most interesting thing it can customize the face either way you can customize your own watch face.
• when you want or need something the watch does a beeping sound  
• Also this helps you calculate numbers for you 
• The watch has navigation. 
• it helps and activity tracking  
• this can also be connected to a phone and computer 
• Also, it has a Bluetooth device 
• This watch gives you observation code on everything that happens in this world is an example of a lie detector 
• This watch is an anti-virus better than an anti-virus itself 
• The watch gives an instinct feeling that something or from some object is falling or someone is falling 
• Also, they can track when I Harding or steeling objects for example or in any store, did a heart beating sound and the watch itself shows a red light around because the man has stolen food or drink any other type of product 

Final script 

Presenting the all-new I watch, the most amazing smartwatch on the market. Features include calculation, navigation, health and activity tracking. The best part? It comes with a customisable watch face. Choose from 100 different watch faces. It connects easily via Bluetooth. Also includes easy connections to emergency services. All this and many more exciting features from the low price of £200 Order now on www.iwatch.com, or visit your nearest electronics shop today. 

Radio advert editing 

 

The software I used is Adobe Audition. I worked on a multitrack file.

The effects I use is the razor tool to cut out the part that did not want to use. 

I also add background music. I wanted some soft music along with my script. I had to reduce volume on or of the background music so that the script could be heard clearly. 

since the background track was not long enough I had to loop it. also it shows the loop sign at the end of the track. 

I liked using the software the script turned out really well. 

Access my radio advert here 

EVALUATION

Radio Advert  

My advert had a lot of information about my product, such as unique details such as a customisable watch face, connecting to emergency services, navigation, activity tracking, etc. I wanted to highlight the customisable watch face feature, because you cannot do that for other watches- this makes my product unique. I am happy with the quality of the recording as well as the sound effects and background music I used. I was very happy with the background sound I used. I would have experimented with a longer track for my background sound if I had more time. I had to loop this track to make it long enough for my advert. I used Adobe Audition to edit my advert after recording it. I used the Razor tool to cut bits that I did not need. I also adjusted the volume levels on the tracks to make sure that script could be heard clearly. I also learnt how to loop a track in multitrack view. I heard some radio adverts for watches before I edited my own. I found that they all talk about the design and features of the watches. This is why I highlighted the bit about the customisable watch face in my own advert. Overall, I was really happy with the advert because it was a new software and technology that I got to use.